![]() ![]() Aware of this shifting trend and potential, marketers are focusing on these potential markets and increasing spends in these cities. Sectors like Real Estate, Automobiles, Ed-Tech, E-Commerce, White Goods and Retail are driving growth developing Cities. This helped brands to start focusing on rural India aggressively and indeed will help grow the rural OOH and activation business even further.”Īnother prominent OOH regional player shared, “Non-Metros have witnessed major investments with a push from the government and private investors. Also, good monsoon has further boosted the agriculture and agri-related businesses, making way for more disposable income in the hands of farmers. This helped in controlling COVID-19 and hence they bounced back faster than the metros. ![]() Administrations of towns like Lucknow, Allahabad and Kanpur were quick to seal the borders. Rajesh Radhakrishnan, Founder, Director, CMO, Vritti iMedia says, “The impact of COVID-19 was severe in Metros and people had to stay indoors during the lockdown, affecting the large format Outdoor and activation business drastically. ![]() These are the main reasons why OOH brand activations and campaigns did better in small towns as compared to metro markets,” shared Yagnik.įor Vritti iMedia, a key player in the regional OOH and regional brand activations space, good rains and agriculture were key factors. ![]() “The mobility of small towns has recovered much faster as compared to metro markets. According to Jayesh Yagnik, CEO, MOMS Outdoor Media Solutions, the low rate of Covid-19 cases in the smaller towns as compared to the metro markets helped in keeping the medium alive. ![]()
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